2025年10月25日 / ライフスタイル

Is a Fitness App Destroying Your "Motivation"? AI Analysis Reveals the Dangers of "Number Addiction" and Mental Health Risks — A Reality That Overlaps with Japanese Diet Culture

Is a Fitness App Destroying Your "Motivation"? AI Analysis Reveals the Dangers of "Number Addiction" and Mental Health Risks — A Reality That Overlaps with Japanese Diet Culture

1. Are "Apps Saving Health" Real or Just a Fantasy?

Nowadays, smartphone fitness apps can do everything from visualizing step counts, recording calories, graphing weight trends, logging workouts, to even scoring mental aspects. Especially in Japan, where there is strong pressure for dieting, exercise, and self-management, recording everything you ate today and how much you moved in numbers has become a testament to effort and a source of reassurance.



The situation is the same overseas, with apps like MyFitnessPal, Strava, WW (formerly Weight Watchers), Workouts, and FitCoach growing into globally massive health-related businesses.Inside Precision MedicineFurthermore, these apps strongly promote that they "change your behavior" and "keep you going." In fact, there are research reports that suggest fitness apps can increase daily step counts over the long term, encouraging users to move a bit more than before. A large-scale study tracked data from over 500,000 users over two years, showing that those who were initially less active increased their daily steps by about 1,000 to 2,000.Western News

In other words, there is evidence that "apps are useful."



However, the issue this time is the "flip side."
It has been clearly quantified that there are many voices quietly but massively saying, "The app I started for health is actually draining my mental health and making me quit."Inside Precision Medicine+2News-Medical+2

This contradiction is at the heart of the current global debate on "Are fitness apps good or bad?"

2. What Did We Learn? Key Points of the Current Study

This analysis is not just a survey. The research team used AI to analyze 58,881 posts on X (formerly Twitter) all at once.Inside Precision Medicine+2News-Medical+2
The subjects were five top-selling fitness and diet apps worldwide. The study uniquely read and organized users' emotions on a large scale, categorizing "what dissatisfaction, suffering, and stress exist" by theme.


The method used was "MATA (Machine-Assisted Topic Analysis)," where AI extracted topics, and human researchers read the content to qualitatively examine what psychological burdens exist.Inside Precision Medicine+2News-Medical+2

The main negative elements identified were the following five.


  1. "The Pain of Being Bound by Numbers"
    Calories, macronutrients (protein, fat, carbohydrates), calories burned, steps, heart rate, training time—everything is quantified. When you can't clear those numbers, you feel like "I was a failure today."Inside Precision Medicine+2News-Medical+2
    → This is an example of "visualizing health" turning into material for self-denial.

  2. "Goals Are Unrealistic"
    Many feel that the target values suggested by the app ignore their reality, such as lifestyle, age, physical condition, menstrual cycle, housework, and childcare.Inside Precision Medicine+2News-Medical+2
    Even while thinking "This is impossible," the constant recording of unmet goals as failures erodes self-efficacy.

  3. "Technical Glitches Hit the Mental Hard"
    Many voices expressed the loss and anger that explode when apps don't sync, exercise data disappears, or calorie calculations are oddly off—"I worked so hard, and it was all for nothing."Inside Precision Medicine+2News-Medical+2
    This is more than just "losing a game save data." Some feel as if "my efforts themselves were denied."

  4. "Amplification of Guilt, Shame, and Anxiety"
    When you fall short of a goal, notifications from the app confront you with "You didn't reach your goal today." As a result, feelings like "I'm weak-willed" or "I'm someone who can't do things properly" intensify, leading to shame and self-loathing, as reported.Inside Precision Medicine+2News-Medical+2
    Researchers point out that such negative emotions are counterproductive, leading to disengagement from exercise and recording rather than boosting motivation.Inside Precision Medicine+2News-Medical+2

  5. "The Curse of Health = Personal Responsibility"
    Among the posts, there were strong narratives of self-responsibility like "It's my fault I'm gaining weight" and "It's my fault if I can't follow the app's instructions." The research team analyzed that such thinking works as pressure to attribute everything from weight management to mental health issues to personal problems, further cornering the individual.Inside Precision Medicine+2News-Medical+2



The important point is that these are not just "complaints from a few users," but patterns that emerged from tens of thousands of posts.Inside Precision Medicine+2News-Medical+2
In other words, "I can't keep up because it's hard" might not be a personal weakness but a structural issue on the app design side.

3. Why Do "Numbers" and "Rankings" Sap Motivation?

Fitness apps almost always use "gamification." Badges, consecutive login days (so-called "streaks"), rankings, titles, colored meters... These are mechanisms originally intended to make activities enjoyable and sustainable.Wikipedia

However, the problem arises the moment the game becomes one that constantly points out deficiencies rather than a "winnable game.".


・You need to cut ◯◯ kcal more
・You've only walked △△ steps
・You're slacking compared to yesterday


Such messages function as overseers notifying you daily that "you're still lacking."

When this continues, people are not motivated by "the progressing self" but are reminded daily of "the failing self." Psychologically, it is known that this damages the sense of self-determination (the feeling of doing it by one's own will) and self-efficacy (the feeling that one can do it), leading to a decrease in intrinsic motivation.Inside Precision Medicine+2News-Medical+2



In short, "being controlled by numbers turns exercise from being 'for yourself' to 'to avoid being scolded by the app.'"
When this inversion continues for a long time, many people end up quitting the activity altogether.Inside Precision Medicine+2News-Medical+2

4. How Does This Overlap with Japan's "Recording Culture"?

In Japan, the culture of "recording everything"—what you ate, your weight, calories, and exercise—has spread to the extent that the term "recording diet" has gained public acceptance.
In a positive light, it's "self-management through visualization."
But on the flip side, it can easily become a "confession notebook" where "eating = proof of wrongdoing" and "slacking off = proof."

This is precisely what emerged in the overseas study.



  • "I only walked this much"—the "only"

  • "I ate this much"—the "this much"

  • "I didn't reach my goal today. I'm really weak-willed"—self-blame



In other words, the visualization of data gradually erodes the self-esteem that should be the foundation of health.Inside Precision Medicine+2News-Medical+2
This perfectly matches the pattern often seen in Japanese diet SNS.



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