Unprecedented "Lowest Prices Ever" at Amazon Black Friday! Learn from WWD's 16 Beauty Item Picks: A Smart Guide to Buying Cosmetics

1. What are the "16 Beauty Picks at the Lowest Prices Ever" featured by WWD?

First of all, the original article in question is a shopping article by WWD (Women's Wear Daily) introducing "16 beauty items at the lowest prices ever on Amazon's Black Friday."
It is assumed that the editorial team has carefully selected items from popular skincare, haircare, beauty appliances, and makeup, which are at "the lowest level compared to past price histories," based on Amazon in the United States.

However, the relevant page on WWD is protected by a paywall, so it is not possible to directly quote the content of the article or reproduce the prices and discount rates of individual products in detail.

Therefore, in this article,

• what genres of beauty items are suitable for "Black Friday"

• how to understand the expression "lowest price ever"

• tips for shopping that can be applied to Japan's Amazon Black Friday 2025

will be the focus of this "decoding."

While referring to the trend of "16 items selected by WWD,"I hope you will read this as a practical sale strategy guide that Japanese beauty enthusiasts can use.

2. Overview of Amazon Black Friday 2025 (Japan Edition)

2-1. When is Japan's Amazon Black Friday 2025?

In Japan, Amazon will once again hold "Amazon Black Friday" as the last major sale of the year in 2025.
According to the official announcement, the period for 2025 is as follows:JP About Amazon

• Period:

  • November 24, 2025 (Mon, Substitute Holiday) 0:00 to December 1, 2025 (Mon) 23:59

• Theme:

  • "Fulfill your desires at a great price."

During the period, in addition to electronics, daily necessities, fashion, and food, the beauty category will also be heavily featured.
Cosmetics, skincare, haircare, and beauty appliances, in particular, are often purchased as year-end "rewards for oneself" and tend to be the highlights of the sale.

2-2. Special Pages for Amazon Beauty Festival/Beauty Store

In 2025, special pages such as "Amazon Beauty Festival Black Friday 2025" and "Black Friday Amazon Beauty Store" will appear in Japan, bringing together popular cosmetics and beauty appliances from both domestic and international brands.Amazon Jepang+1

• Korean cosmetics

• Domestic skincare brands

• Drugstore daily cosmetics

• Beauty appliances such as facial devices and hair dryers

are featured in a wide range of price points and genres.

2-3. Be sure to check campaigns and point rewards

During Black Friday, Amazon also conducts point-up campaigns, stamp rallies, and d-payment campaigns.JP About Amazon+1

Beauty items often have a unit price ranging from 3,000 to 20,000 yen, so
- Sale price + point rewards
When combined, the actual discount rate can be significantly large.

3. Target Genres Seen from WWD's "16 Items at the Lowest Price Ever"

Although WWD's article targets Amazon in the U.S., the trend of beauty items that tend to be at the "lowest prices ever" during Black Friday is quite similar in Japan.

From here, without mentioning specific product names,we will organize the trends of "this type is a target for sales" by category.

3-1. Skincare: High-Function Lines & Large Bottles

Skincare has the most significant presence in Black Friday beauty.

• High-function serums (Vitamin C, Retinol, Niacinamide, etc.)

• Moisturizing creams and lotions for sensitive skin

• Large packs of cleansing balms or oils

such as **"lines that are used regularly but are a bit expensive at regular prices"** tend to be at the lowest prices ever.

WWD's 16 selections likely include

• dermatologist-recommended brands

• high-function items from esthetic salon lines

• serums and lotions that "went viral" on SNS

as the main focus.

In Japan's Amazon Black Friday, VOGUE JAPAN and SPUR also strongly recommend skincare in forms like "19 Beauty Picks to Buy Now" and "7 Picks to Buy at a Bargain," showing the same trend.Vogue Japan+1

3-2. Haircare & Styling: Salon-Grade Shampoos, Hair Oils

Haircare is also a Black Friday staple.

• Salon-exclusive level shampoos & treatments

• Leave-in hair milk/hair oil

• Styling balms, waxes

and brands that "were only seen in beauty salons or certain stores" are increasingly available through Amazon and on sale.

In Japanese sale articles,

• hair firmness and shine care

• scalp care (scalp cleansing)

• styling products for curled hair

are particularly recommended, which is considered to overlap significantly with WWD's 16 selections.SPUR

3-3. Beauty Appliances: Hair Dryers, Facial Devices, Light Beauty Gadgets

Beauty appliances and beauty devices are always covered by overseas media like WWD.

• High-performance hair dryers

• Multi-functional styling tools (capable of curling, straightening, and drying in one device)

• Facial devices (RF, EMS, LED, etc.)

These categories have a significant impact when they become "the lowest price ever" during Black Friday due to their usually high prices.

In Japan's Amazon, VOGUE JAPAN also lists facial devices and hair devices as "highlight products" for Black Friday, indicating that the area has completely crossed over between electronics and beauty.Vogue Japan

3-4. Makeup: Palettes, Mascara, Lip Sets

Makeup, when bought individually, may not have as much "lowest price ever" impact, so WWD and Japanese fashion magazines often focus on

• limited palettes (eyeshadow + blush, etc.)

• mascara + eyeliner + remover sets

• holiday kits with mini sizes

such asvalue-packed set productsthat tend to be promoted during sales.

If you want to try a new brand or experiment with different colors, these sets are a perfect opportunity.

3-5. Inner Care, Fragrance, and Other "Plus Alpha" Areas

A trend not to be missed in recent years is

• supplements (vitamins, collagen, protein, etc.)

• inner care drinks (beauty drinks)

• body creams and body scrubs

• fragrances, room fragrances

such as **"items on the borderline between lifestyle and beauty."**

Media like WWD have a trend of covering "wellness" as part of beauty, not just makeup or skincare, and it's highly likely that such genres are included in the 16 selections.

4. How to Determine "Lowest Price Ever"? Practical Techniques for Price Checking

Sale pages are filled with enticing words like "lowest price ever," "XX% OFF for a limited time," and "Black Friday exclusive," butit's dangerous to take everything at face value. Here, we will organize perspectives to help you determine whether something is truly a bargain as calmly as possible.

4-1. Utilize Price Comparison Tools and History

• Use price tracking sites or browser extensions to view past price trends

• Compare with other online stores (official brand sites, Rakuten, Yodobashi, etc.)

• Regularly add items to your "wishlist" to monitor price fluctuations

Having such preparations makes it easier to quantitatively determine "Is this Black Friday price truly cheap?"